Utilizing valuable multigraphic information from both their own databases as well as those of a number of their respective business/ content partners (i.e. MySpace, Facebook, Friendster) who permissively obtain such information from their members/ users, Google's Demographic Bidding, Microsoft/ MSN's (Demographic) Incremental Bidding, and Yahoo's Enhanced Targeting, are new and powerful pay-per-click (PPC) advertising options; enabling the ability of advertisers to bid on common search terms (keywords) while targeting the actual demographic traits and characteristics
(collectively, "keytraits") of their targeted recipients.
Most recently, both MySpace ("MyAds") and Facebook ("Facebook Advertising") have themselves also launched their own powerful keytraits advertising systems/ programs.
The “bid on/with
demographics” advertising breakthrough [Match Engine Marketing (MEM) / Paid Match] was first conceptualized and invented in
the Summer of 2004 by Steve Morsa of Thousand Oaks, CA (pending patent #11/250,908).
Due to its many unique features and attributes including but not limited to superior,
pinpoint targeting capabilities; automatic identification of highly-desired yet otherwise unknown products and services; greatly reduced click fraud; advertiser competitive secrecy and user anonymity; and virtually unlimited, attractive options (depending on embodiment/s); MEM / demographic
bidding / demographic incremental bidding / enhanced targeting / MyAds / Facebook Advertising could in future years eclipse even the advertising revenue generated by 7+ billion dollar/year bid-for-position PPC breakthrough paid search (aka sponsored search, search advertising, search engine marketing, SEM, etc).
In addition to its comprehensive pending patent, further
information on MEM (demographic bidding, enhanced targeting, demographic incremental bidding, MyAds, and Facebook Advertising are all MEM embodiments) may be found at MatchTo.com (design patent pending, pending federally registered trademark, copyrighted; all rights reserved) and the white paper posted at
MatchEngineMarketing.com; with a Powerpoint presentation being available for qualified
entities.
Information from sources deemed reliable but not guaranteed. Nothing contained herein is to be construed as an admission against interest in any matter.
